The present application relates to a seat control apparatus (1) for configuring a vehicle power seat (2). The seat control apparatus (1) has an operating member (12) for cycling through a plurality of control modes (R1 -6). The control modes (R1 -6) are each associated with at least one configurable seat parameter. The operating member (12) is operable to select one of the control modes (R1 -6) and to adjust the at least one configurable seat parameter associated with the selected control mode (R1 -6). The present application also relates to a seat control apparatus (1) coupled to a vehicle power seat (2); and to a vehicle (V) incorporating one or more said seat control apparatus (1).