The invention relates to a barrage data display method and apparatus, and a storage medium, and belongs to the technical field of the internet. The method comprises the steps of obtaining historical behavior data of a user in a display process of a specified webpage, wherein the historical behavior data is obtained by performing statistics according to processing records of the user to historical barrage data; according to the historical behavior data and attribute information of to-be-displayed barrage data, obtaining first barrage data from a barrage database, wherein the barrage database stores the to-be-displayed barrage data associated with a specified webpage; and displaying the first barrage data on the specified webpage. In a display process of the specified webpage, the to-be-displayed barrage data is not directly all displayed according to a receiving time sequence, and the first barrage data meeting the requirements is screened out from the to-be-displayed barrage data according to the historical behavior data of the user and the attribute information of the to-be-displayed barrage data and is displayed, so that the displayed barrage data is more targeted.