The embodiment of the application discloses an information pushing method and device. The concrete embodiment of the method comprises the following steps: obtaining target user behavior data on a pre-set website within a first pre-set time frame, wherein the target user behavior data comprises at least one target object label; obtaining categories of target objects indicated by all target object labels in at least one target object label and generating the category collection of the target objects; generating target distributive expressions on the basis of the category collection of the target objects; calculating similarities between target distributive expressions and all candidate distributive expressions in a candidate distributive expression collection; on the basis of the calculated similarities, selecting candidate pushing information from candidate pushing information corresponding to all candidate distributive expressions as to-be-pushed information and pushing the to-be-pushed information to target users. The embodiment enriches the content of pushed information.