The invention relates to a visual management method of the data of an industrial Internet of Things. The method comprises the following steps that: firstly, a data integration module collects data which is dispersed in different systems and is mutually independent and carries out centralized storage; secondly, a data modeling module carries out data modeling and establishes an incidence relationship between data to enable mutually independent data to be changed into mutually associated data; and finally, on the basis of the data of which the incidence relationship is established, a vision design module configures a visual data analysis view through user customization and displays the visual data analysis view through a display platform module. By use of the method, convenience and timeliness for factory production data collection, data integration gathering and data statistical analysis are improved, and enterprises are assisted in managing decisions.