The invention discloses a regulation and control method and device for advertising positions and relates to the field of Internet technology. The regulation and control method and device mainly aim tosolve the problems that advertising positions are displayed to an advertiser in a single ID form, preconfigured advertising positions cannot be matched with served advertisements according to multiple demands, consequently, the advertisement serving effect is lowered, display content of the advertisements in the advertising positions is single, and advertisement serving efficiency is lowered. According to the main technical scheme, product information and user information connected into a supplier platform SSP are acquired; the advertising positions of to-be-served advertisements corresponding to the product information and the user information are configured according to a preset dimension corresponding relation, wherein the preset dimension corresponding relation comprises a corresponding relation between different dimensions in the product information and the advertising positions and a corresponding relation between different dimensions in the user information and the advertisingpositions; and the advertisements provided by the advertiser are acquired according to the product information and the user information, and the advertising positions are filled with the advertisements. The regulation and control method and device are mainly used for regulation and control of the advertising positions.