The invention discloses an application program push method and apparatus, a terminal and a computer readable storage medium. The method comprises the following steps: obtaining a first application installed by a user within a first preset time length; determining a recommended application according to the installation times of the first application; and recommending the recommended application tothe user via an application market interface. By adoption of the application program push method provided by the embodiment of the invention, the first application installed by the user within the first preset time length can be obtained, the recommended application is determined according to the installation times of the first application, and the recommended application is recommended to the user via the application market interface to improve the application program push efficiency.