The invention relates to a steering wheel heating method and device. The steering wheel heating method comprises the steps that according to a plurality of previous holding areas at the time when a steering wheel is held multiple times by a user before the current time, a to-be-heated area is obtained; according to a current practical holding area of the user, the priority of each to-be-heated subarea included by the to-be-heated area is determined; and according to the priorities of the multiple to-be-heated sub areas, the to-be-heated area is heated. According to the technical scheme, the steering wheel can obtain the area that the user may holds to serve as the to-be-heated area according to the multiple previous holding areas of the steering wheel held by the user every time, and thenaccording to the current practical holding area of the user, the multiple to-be-heated sub areas included by the to-be-heated area are heated in sequence. The matching property of the heated area onthe steering wheel and the user holding habit, energy consumption during steering wheel heating is reduced, and the user experience is further improved.