Disclosed are a promoted content processing method, apparatus and system, and a storage medium. The method comprises: sending a promoted content acquisition request to a promoted content delivery platform; receiving information about promoted content material returned by the promoted content delivery platform according to the promoted content acquisition request, wherein the information about the promoted content material comprises a link address of a landing page; presenting the promoted content including the link address of the landing page according to the information about the promoted content material; receiving data of the landing page corresponding to the link address of the landing page sent by the promoted content delivery platform, and caching the received data of the landing page locally; and in response to an operation on the link address of the landing page in the presented promoted content, reading the locally cached data of the landing page, and presenting the landing page according to the read data of the landing page.