The invention is suitable for the technical field of power marketing, and provides a system and a method for power marketing based on an intelligent management platform. The system for the power marketing comprises the intelligent management platform and a pair of smart glasses, wherein the intelligent management platform is used for uniformly managing and storing power marketing data; according to the requirements of an actual marketing site, the corresponding power marketing data is sent to the pair of smart glasses at the marketing site; the corresponding power marketing data is displayed by the pair of smart glasses in an augmented reality way. The system has the advantages that the work at the power marketing site can be effectively managed; the system can be applied to the fields ofbusiness expansion, check, meter reading, rushed repair of power distribution and the like; the working efficiency of power marketing is improved, and the precision management is realized.