The invention provides a learning method based on the content in a video, which can improve the learning interest of a user. The method comprises the steps of: acquiring program information of a videowhich a user is watching, wherein the program information comprises a program name and the number of episodes, and the program information is used for determining program content included in the video watched by the user; associating the program content included in the video watched by the user with relevant knowledge points and/or exercises pre-stored in a database and/or on the Internet; and displaying the associated knowledge points and/or exercises, so that the user can learn the displayed knowledge points and/or do corresponding exercises according to the displayed exercises. The methodis applicable to a scene of learning based on video content.