Systems and methods are disclosed for optimizing the reach of a message beacon device. The method may include identifying a plurality of transceivers associated with the message beacon device, analyzing each identified transceiver on the basis of a resource consumption associated with the identified transceiver, an interference of the identified transceiver with a different transceiver of the plurality of identified transceivers, a reach of the identified transceiver, or a combination thereof, selecting a transmission set from the plurality of identified transceivers based on the analysis of each identified transceiver, and transmitting a message beacon using each selected transceiver in the transmission set.