The invention relates to the field of tourism big data platform technology, in particular to a regional tourism fitness index calculation method based on a big data tourism/travel evaluation model. According to the method, data is collected, and data marking and tourism/travel index system grouping are preformed; an expert scoring model is constructed, and the expert scoring model is utilized to determine tourism/travel index weights; the model is analyzed hierarchically, and an analytic hierarchy process is utilized to determine tourism/travel index weights; a scenic tourism/travel model is established and determined; a regional calculation model is introduced; and regional tourism fitness indexes are calculated. The method has the advantages that the method is based on the statistical theory in combination with a latest data mining theoretical implementation method, an expert score evaluation model and the analytic hierarchy process are adopted, historical data is used as a basis ofmodel construction in advance, and a rapid, scientific and objective tourism/travel index result can be obtained.