The invention discloses an easily cooling simple and convenient self-service photo printing machine, which comprises a machine body and a machine shell, wherein the right end of the machine body is provided with an upper cover, the middle part of the upper cover is provided with a touch screen, the lower end of the upper cover is fixedly provided with a photo outlet, the internal part of the machine shell is connected with a photo, the machine shell is located outside the middle part of the machine body, the left of the inner end of the machine shell is fixedly provided with a printing mechanism, the right end of the printing mechanism is provided with a guide rail, the upper part of the guide rail is connected with a ribbon cartridge, the upper left end of the ribbon cartridge is providedwith an engagement block, the inner end of the engagement block is fixedly provided with a handle, the back of the machine body is provided with a rear machine shell, and the upper left end of the rear machine shell is fixedly provided with cooling fins. According to the easily cooling simple and convenient self-service photo printing machine is provided with the cooling fins, the heat of the machine body in use can be quickly dissipated through the radiating fins which are distributed at equal intervals, so that the machine body is ensured to be used at a high temperature, and the service life of the machine body is prolonged.