The application, which belongs to the field of information processing technology, discloses an information pushing method and apparatus, a server, and a readable storage medium. The method comprises:when non-first-time logging in is carried out, identifier, mounting time, and the numbers of times of starting of preset types of application programs installed at a terminal within a preset period oftime are obtained; according to a preset correspondence relationship between a forum tag and an identifier of an application program, all obtained identifiers of all preset types of application programs are matched and the identifiers with corresponding forum tags are used to form an alternative identifier group; in the alternative identifier group, a to-be-pushed forum tag is obtained based on the mounting time and the number of times of starting of the application program corresponding to each identifier; and the to-be-pushed forum tag is sent to a client and the client is indicated to display push information corresponding to the to-be-pushed forum tag at a preset position of a preset interface. Therefore, the to-be-pushed forum tag is selected based on the mounting time and the numbers of times of starting the application programs in the terminal, the pushed forum tag becomes reasonable and conforms to the interest of the user well.