The invention relates to the technical field of loading and transportation, and discloses a container for improving the loading efficiency of goods. The container comprises a container body and container inner hoisting equipment arranged in the container body; the container inner hoisting equipment comprises two end beam guide rails which are correspondingly arranged at the top of the container body; a cross beam guide rail capable of sliding relative to the end beam guide rails spans guide rail grooves of the two end beam guide rails; a scooter is arranged in a guide rail groove of the crossbeam guide rail; a hoist crane is arranged on the scooter; and a first sliding driving part of the cross beam guide rail, a second sliding driving part of the scooter and a lifting driving part of thehoist crane are in signal connection with a control handle correspondingly. The container is used for cargo loading.