A labelling machine comprises a supply spool support (10) for supporting a supply spool comprising label stock (18) comprising a web and a plurality of labels attached to the web and which are separable from the web; a take-up spool support (12) adapted to take up a portion of web; a first motive means configured to propel the web along a web path from the supply spool support towards the take upspool support, the first motive means comprising a first motor (14) including a first stator and a first rotor; a labelling peel beak (30) located along the web path and configured to peel the labelsfrom label web as the label stock passes the labelling peel beak; and a printer (36) for printing on the labels.