The invention provides a bus body-oriented advertisement putting line customization method and device and electronic equipment. The method comprises the following steps of: collecting data related tobuses so as to obtain multisource heterogeneous data sources; mining the multisource heterogeneous data sources and extracting feature attribute of each bus route; matching the feature attribute of each bus route according to an advertisement putting demand and an advertisement putting intention, and selecting one or more bus routes matched with the feature attribute so as to generate a bus body advertisement putting route scheme; and visually displaying a bus route in the putting line scheme and feature attribute information thereof. According to the method, putting scheme information can bedisplayed by means of a visualization technology, so as to better help artificial advertisement putting effect comparison, cognition and understanding; and by means of a man-machine interaction technology, customization of individualized putting schemes is realized.