The invention discloses an information pushing management system based on traffic big data. The system comprises a vehicle-mounted terminal, a cloud server, a pushing station and a pushing informationinput terminal; the cloud server is used for receiving and processing data information from the vehicle-mounted terminal and the pushing information input terminal to form pushing instructions, and transmitting the pushing instructions to the pushing station, and the pushing station is used for receiving and retrieving pushing information in the pushing information input terminal and transmittingthe pushing information to the vehicle-mounted terminal. By means of a systematic structural design of the vehicle-mounted terminal, the cloud server, the pushing station and the pushing informationinput terminal, targeted information pushing and displaying can be performed according to real-time traffic conditions and user demands, a good information popularization effect is achieved, automation and intelligent degrees are high, maintenance and management costs of traditional information pushing are effectively reduced, and the system has good using and popularization value.