The invention discloses industrial zirconium carbonate with high purity, good activity and good storage stability, and a preparation method thereof, and belongs to preparation methods of zirconium compounds. The product quality of the industrial zirconium carbonate with high purity, good activity and good storage stability reaches the following standards: the particle size D50 ([mu]m) is 35-40, the activity retention time is larger than or equal to 24 months, the ZrO2 content is larger than or equal to 42 wt%, and the impurity content is lower than a current national standard. The invention provides the zirconium carbonate product, which has a high ZrO2 content, a long activity retention time, and a wide range of the mass ratio of zirconium carbonate to ammonium bicarbonate, is applicableas a raw material with a short reaction time for synthesizing a zirconium carbonate water-repelling crosslinking agent, and can also meet demands for preparation of the zirconium carbonate crosslinking agent required for automobile exhaust ternary catalysis purifier carrier materials and aqueous coating adhesives. The invention provides the preparation method for the industrial zirconium carbonatewith high purity, good activity and good storage stability, wherein the preparation method is easy for filtering operation, and the product content is high. According to the technical scheme, the production cost is reduced, raw materials are saved and environmental protection is facilitated.