An electronic timepiece includes a clock circuit, a receiver that receives radio waves from positioning satellites, an operation receiving unit, and a control unit constituted by a CPU and a module controller. The control unit makes the receiver perform either one of a date and time reception process that attempts to obtain date and time information and a positioning reception process that attempt to obtain information needed to obtain the current location; and, when a prescribed input operation that affects the current region setting is received, the control unit makes the receiver perform the positioning reception process at least once in the reception operations that are performed after receiving the prescribed input operation before a prescribed location updating event that determines a current location of the electronic timepiece occurs.