A user interface display method, a device, and an apparatus, pertaining to the field of human machine interaction. The method comprises: receiving a swiping signal (101); displaying an activated user interface according to a swipe of the swiping signal on a screen, the activated user interface comprising a first display region and a second display region (102); if a swiping direction of the swiping signal is a first direction, replacing first sub-content in the first display region with third sub-content of a second display region (103); if the swiping direction of the swiping signal is a second direction, replacing fourth sub-content in the second display region with second sub-content of the first display region (104). The method can solve the issue of limited size of a display region of a swipe-down user interface in which an insufficient number of control items and notification messages can be displayed.