The invention provides a program recommendation method and a program recommendation system, the method comprises the following steps: acquiring program data and user data; calculating a preference matrix of a user to a program according to the user data; calculating a program cost matrix according to the program data; calculating a program recommendation level according to the preference matrix ofthe user to the program and the program cost matrix; ordering the programs according to the program recommendation levels, making a program recommendation list with the ordered programs and storing the list. The method and the system provided by the invention have the advantages of being objective, fair and highly efficient in program recommendation.