A hook rail assembly for hanging objects on a wall includes an elongated rail member for abutting the wall, at least one anchor component connected to a back side of the rail member and at least one hook member positioned at a front side of the rail member. The anchor component including a base and at least one wall penetrating retainer, the wall penetrating retainer having a wall penetrating extent that that protrudes rearwardly of the rail member and has a curved configuration. The wall penetrating extent may be arcuate and have a radius of curvature with a center point proximate a bottom side of the rail member.