The invention provides a tire with a novel tire sidewall pattern and a tire mold and belongs to the field of tires. The tire comprises a tire body. The side portion of the tire body is provided with amarking area. Multiple pattern units are arranged in the marking area. The pattern units protrude from the tire body. Each pattern unit comprises a bent portion, wherein the bent portion comprises abent section and extension ends arranged at the two ends of the bent section. The tire mold is used for manufacturing the tire. The tire has a better visual effect and a better mechanical effect.