Specialized digital assistants are described that provide scoped natural language, outcome focused options. Techniques and systems for generating the specialists are also provided so that the specialists can be embedded in or employed by other software applications. A specialist can be added directly to a website or application so that visitors to the website or application can more easily interact with the website or application and obtain desired outcomes. More than one specialist may be included in a website or application. The specialist is supported by a back-end specialized digital assistant service (''service platform'') that is scoped to the particular aspects of the website or application. The service platform can provide developer assistance by, upon receiving an indication thata specialized digital assistant component is being included in an application or a webpage, setting up a specialized digital assistant for that component.