The invention belongs to the technical field of cutting machines, and particularly relates to a label cloth cutting machine. The label cloth cutting machine comprises a cutting table, a cutting groovea cutting unit and a magnetic driving unit, wherein the cutting groove is formed in the cutting table, and is used for placing a label cloth; the cutting unit is arranged on the cutting table and located above the cutting groove; and the magnetic driving unit is arranged on the cutting table, and is used for pushing the cutting unit downwards for the cutting operation in a magnetic repulsion manner. According to the label cloth cutting machine, the cutting groove, the cutting unit and the magnetic driving unit are arranged on the cutting table, so that the label cloth is effectively cut. Thelabel cloth cutting machine has the advantages of convenient and fast cutting operation, high stability in cutting action, neat cutting and high efficiency.