The invention provides a message platform management method, comprising the steps of obtaining configuration item parameters and configuring a plurality of configuration items according to the configuration item parameters, wherein the configuration item parameters comprise configuration item identities and configuration item content; obtaining an identity number of a public template and a publicconfiguration item identity, and placing the public configuration item identity into the public template; obtaining identity numbers of a plurality of expansion templates and a plurality of groups ofexpansion configuration item identities, and forming a plurality of expansion templates by the identity number of the public template and each group of expansion configuration item identities; obtaining the identity numbers of to-be-sent expansion templates, and sending the configuration items in the expansion templates according to the identity numbers of the expansion templates. According to thetechnical scheme provided by the invention, when a great number of messages are sent, a demand for diversified message sending modes can be satisfied, the expansion templates of a plurality of sending modes can be provided and established once, and the expansion templates of the plurality of sending modes are sent at the same time, so a message receiving habit of a customer is flexibly adapted.