The invention provides an order distribution method and device, and aims at dynamically reserving a part of transport capacity on the basis of the original transport capacity so as to respond orders with high timeliness requirements without greatly increasing cost of the logistics enterprises, and satisfying the requirements, for high timeliness of article distribution, of users. The method comprises the following steps of: determining an estimated completion time, for completing distributed orders, of each distributor and an area where the distributor is located when the orders are completed;aiming at each area, determining order completion distributors respectively corresponding to a plurality of target time ranges according to the estimated completion time of the order completion distributors in the area; and respectively selecting a reserved distributor in the order completion distributors corresponding to each target time range and stopping distributing common orders to the reserved distributor in a preset time length, wherein the reserved distributors are candidate distributors for high-quality orders, and the timeliness requirement of the high-quality orders is higher thanthe timeliness requirement of the common orders.