The invention discloses electronic equipment that comprises a shell, a drive circuit, a card holder, a first drive piece and a second drive piece, wherein the drive circuit is arranged in the shell; the card holder is provided with a first end and a second end, and can move between a first position and a second position along a direction from the first end to the second end with respect to the shell, the card holder is matched in the shell when being placed at the first position, and at least one part of the card holder stretches out of the shell when the card holder is placed at the second position; and the first drive piece and the second drive piece are arranged on the side, far away from the first end, of the second end of the card holder, the first drive piece is arranged on the drivecircuit and comprises a coil, and the second drive piece is a magnetic material piece. When the drive circuit is powered on, the first drive piece and the second drive piece are electromagnetically matched to push the card holder to move towards the second position from the first position. According to the electronic equipment provided by the invention, the user operation is facilitated, and meanwhile, the good integrality and elegance are achieved.