The invention discloses a method and a system for establishing the personification driver control model of a driverless car. The method comprises the following steps that: obtaining the personal attribute data and the driving behavior data of a user, wherein the personal attribute data comprises gender, driving year, age, emotion, personality, heart rate and blood pressure, and the driving behavior data comprises driving speed and car head direction; according to the driving behavior data, calculating a driving behavior mark, wherein the driving behavior mark is speed change, turning, lane change and lamp change; taking the personal attribute data as input, taking the driving behavior mark as output, and utilizing a linear regression model to carry out training to obtain a driving behaviorclassification model based on a relationship between the driving behavior mark and the personal attribute data; and according to the driving behavior classification model, determining the personification driver control model. By use of the method, the driving state of the driverless car can be changed according to different users so as to meet the driving personality requirements of users.