The invention relates to a data pushing method and apparatus of a vehicle cloud platform, and a data processing method of a vehicle cloud platform. The data pushing method comprises: acquiring intermediate vehicle user data that are from a private vehicle cloud platform and are obtained by processing vehicle user data corresponding to user identifiers at the private vehicle cloud platform; acquiring vehicle user behavior data that are collected by a public vehicle cloud platform and correspond to the user identifiers; according to the intermediate vehicle user data and the vehicle user behavior data, generating vehicle user portrait tags corresponding to the user identifiers; and pushing the data to terminals corresponding to the user identifiers under the condition of meeting vehicle userportrait tag conditions corresponding to to-be-pushed data by the vehicle user portrait tags. Therefore, content integration is realized.