The invention discloses automobile product line material transfer equipment which structurally comprises a control button panel, a material placement rack, a cushioning intelligent adjusting box, fixable castors, a placement buffering layer, a placement groove and a display screen. The control button panel is mounted at the right end of the display screen, and the control button panel and the display screen are of an integral structure. A matching mechanism is driven through gravity action to generate multilayer buffering effect by a buffering mechanism to buffer and damp pressure generated bylarge-weight materials, so that a placement plate and the whole equipment are better protected, and stability of the equipment is improved; a transmission rod mechanism and a rotating mechanism are driven by a motor braking device to realize a function of switching lifting and lowering of the placement plate by a chain transmission mechanism, so that more convenience is brought to material placement, bowing for opening a drawer is not needed, and working efficiency and practicability are improved.