The invention relates to the technical field of power generation economic benefit calculation, and relates to a new energy power generation producer income risk control method based on expected utility-entropy. The method includes: a first step, constructing a power generation cost model of a new energy power station; a second step, constructing an income model after a new energy power generationproducer performs bid combination on power in an annual contract market, a monthly contract market and a spot market in the premium mechanism; a third step, establishing an expected utility-Entropy risk model according to decision-making behaviors of decision makers; a fourth step, setting an income function and calculating an expected value and an entropy value of the income function; and a fifthstep, using the expected utility-Entropy risk model to optimize a bid combination strategy of the new energy power generation producer under different risk aversion coefficients on the basis of supply and demand balance of the power. The invention transforms the bidding combination strategy problem of the new energy power generation producer into a single target decision model, so as to improve the electricity price prediction accuracy and overcome the influence of the power producer market force, and realize the accurate control of the power generation producer's income risk.