The invention relates to the field of printing product consumable preparation, in particular to a printing paper manufacturing process capable of improving effect of publicity. The process comprises the following steps: preparing initial pulp; preparing an enhancing auxiliary agent; preparing paper making slurry; preparing a paper stock; preparing a coating solution; and applying a coating. The printing paper is high in strength, excellent in printing effect, water resistant, oil resistant, chemical resistant, ageing resistant and good in heat insulation, has a certain flame retardant effect,and is suitable for roller printing as a result of flat surface of paper and difficulty to warp. By adopting a lot of waste pulp fibers, the resources are saved. The paper is light and convenient, hasa certain fluorescence property, can improve the visual effect as paper for advertisement and also has good antibacterial insect-preventing effects. The added components are non-toxic and harmless and safe and environment-friendly, so that the process has relatively high practical value and a good application prospect.