The invention provides a photographing effect adjustment method, photographing effect adjustment device and a mobile terminal. The photographing effect adjustment method comprises the steps of: acquiring color adjustment parameters corresponding to a current user when receiving a photographing instruction; and adjusting image data acquired by means of a camera according to the color adjustment parameters to obtain a target image. The photographing effect adjustment method, the photographing effect adjustment device and the mobile terminal can make the photographed pictures more in line with color preference of the user, and improve the using experience of the user.