The invention is applied to the technical field of communications, and provides terminal information sending and presenting methods and apparatuses. The terminal information sending method comprises the steps of receiving a request of sending information sent by a first terminal to a second terminal, wherein the request carries pre-sending information, the pre-sending information includes an information format and an information content, the information format is used for typesetting the information content, and the information content includes at least one of a text, a picture, an audio, a video and an interactive key; generating address short message information according to the request; and sending the address short message information to the second terminal. By sending the address short message information to the second terminal, the effect that the short message information is sent is implemented, and the problem of low open rate due to large information sending cost, low presenting flexibility and insufficient attractive force in the prior art is solved.