An interactive runway and an interactive running method are provided. The interactive runway comprises a runway and an image wall, the image wall is arranged on one side of the runway for displaying images; the interactive runway further comprises a central control system arranged on the image wall and a plurality of sensors and a plurality of cameras communicatively connected with the central control system, the sensors and the cameras are spaced apart on the image wall along the runway direction, the central control system is arranged at one end of the image wall, and the interactive runwayfurther comprises a communication device wearable on a user and a background control system capable of managing communication data, and a communication connection can be established between the background control system and the central control system. The invention provides an image wall for projecting images, which can be human-shaped images or images of other shapes arranged in the system. The images can carry out a series of interactions with running users, thereby increasing running fun and reducing fatigue.