The invention belongs to the technical field of display frame structures, and particularly relates to a fruit and vegetable display frame for agricultural leisure sightseeing. The frame comprises a support platform body, a tilt display plate disposed on the support platform body, a set of mounting posts arranged on the tilt display plate, a fixed support unit which is provided with two ends disposed on the mounting posts and used for supporting finished fruits and vegetables, a sliding support unit which is provided with the two ends disposed on the mounting posts and repels a magnetic jackingmanner by the fixed support unit for adjustment of support positions, an upper pressing unit which is provided with both ends on the mounting posts and used for fixing the finished fruits and vegetables and a rolling unit disposed on the support platform body. The frame has the advantages that a placing structure is reasonable and effective, the placing and releasing operations are convenient andquick, the placing stability is high, the overall display effect is good, the rolling handling is effective and flexible, and the flow display in a picking park is convenient.