The invention provides a marketing service data analysis method, a device and a server, which relate to the field of electric power data analysis. A marketing business data analysis method is appliedto a server communicatively connected with a marketing system. The method comprises the following steps of: establishing an exception screening rule; Obtaining basic business data and archival data ofusers sent by the marketing system; analyzing the user's basic business data and file data according to the screening rules, and get the analysis results. The analysis results are classified and statistically analyzed. The marketing service data analysis method, the device and the server provided by the invention can automatically analyze the basic service data and the archive data of the user sent by the marketing system, obtain the analysis result, and classify and count the result, so that the automatic analysis and prediction of the marketing service data can be realized, and the analysisefficiency can be improved.