The invention relates to the field of plastic products, and discloses an antibacterial plastic color masterbatch and a preparation method and an application thereof, as well as an antibacterial plastic product and a preparation method and an application thereof. The antibacterial plastic color masterbatch includes resin, an aromatic agent, a colorant, a dispersant, an antibacterial agent and an inorganic filler. Based on the weight of the antibacterial plastic color masterbatch, the antibacterial plastic color masterbatch comprises the components: 10-90 wt% of resin, 0.1-20 wt% of the aromaticagent, 0-60 wt% of the colorant, 1-20 wt% of the dispersant, 0.5-30 wt% of the antibacterial agent and 0-50 wt% of the inorganic filler. The antibacterial plastic color masterbatch and the antibacterial plastic product have the advantages of simple production process, low cost, and good antibacterial effect and long-term effect, and the aromatic odor can be released for a long time.