The present invention relates to the technical field of computers. Disclosed are an artificial intelligence terminal system, a server and a behavior control method thereof. The method comprises: receiving data of a first behavior to be executed, the data of the first behavior being uploaded by an artificial intelligence terminal; performing matching on the basis of the data of the first behavior to be executed and behavior control data in a pre-established behavior control database to obtain a first feasibility; and transmitting the first feasibility to the artificial intelligence terminal, such that the artificial intelligence terminal can determine, according to the first feasibility, whether to execute the first behavior or not. In the embodiment of the present invention, the behavior control data can be used to regulate the behavior of the artificial intelligence terminal.