The embodiment of the invention discloses a configuration method, device and equipment of a video coding parameter, and a storage medium. The method comprises the following steps: determining a code rate and a quantization parameter of a to-be-direct-broadcasted video according to a parameter configuration rule and a video mass parameter; and performing coding and plug flow on the to-be-direct-broadcasted video according to the code rate and the quantization parameter. Through the method disclosed by the embodiment of the invention, the play quality of the live-broadcasting video is comprehensively arranged and quantized by importing the index of a video mass parameter; when performing the coding parameter configuration, the setting of the video playing quality is performed by presetting the video mass parameter, the video mass parameter is taken as the evidence to determine the code rate and the quantization parameter of the to-be-direct-broadcasted video according to a parameter coding rule, thereby performing coding and plug flow on the to-be-direct-broadcasted video according to the determined code rate and the quantization parameter. Through the importing and the setting of the video mass parameter, the configuration flow of the coding parameter is simplified, the universality of the coding parameter configuration, the coding parameter configuration efficiency and the accuracy are improved.