An electronic apparatus and a method of controlling the electronic apparatus are provided. The electronic apparatus includes a display configured to display an image, and a controller electrically connected to the display. The controller is configured to control the display to display a region of the image, using a first reproducing method, identify either one or both of a first event in which a control signal is externally received and a second event occurring based on a result of analyzing a feature of the region of the image, and change the first reproducing method to a second reproducing method, based on either one or both of the first event and the second event being identified.