The embodiment of the invention discloses a display method and a display device. The display method comprises the steps of obtaining a to-be-displayed image; Extracting a contour bright line of the to-be-displayed image, and obtaining a gray scale peak value Y1 of the contour bright line; Judging whether the gray scale peak value Y1 is smaller than a preset gray scale value Y0 or not; If yes, thegray scale peak value Y1 is increased, and gray scale values of other sub-pixels of the contour bright line in the display panel are increased; And the output brightness of the backlight subarea corresponding to the contour bright line is reduced. According to the display method provided by the embodiment of the invention, the display contrast can be improved, and meanwhile, halo can be reduced.