The invention discloses a visual interaction type advertising system which comprises a projector module, a projection display module, an action detection module, an image acquisition module and a control module, wherein the image acquisition module is used for acquiring object original images of an object at a plurality of watching angles; the action detection module is used for detecting entry, awatching distance and a watching angle of an observer; the control module generates a front surface projection image of the object according to the entry of the observer, determines a change of the watching angle according to the watching distance and the watching angle, and generates an object projection image corresponding to the change of the watching angle; the projector module is used for outputting the projection image generated by the control module to the projection display module; the projection display module comprises a cylindrical three-dimensional display region, and projects theprojection image output by a projector into the three-dimensional display region.