Increasingly, productivity services are executed in collaborative environments. While new collaboration features may provide users with a rich set of tools to expand collaboration methods and gain productivity, users may not be aware of the features' existence. Embodiments are directed to automatic provision of recommendations for content collaboration. Actions performed in conjunction with a document may be monitored to determine a usage pattern associated with the document in response to detecting an opening of the document through an application user experience. An identifier associated with the document and other interactions with the document may be determined. A recommendation may then be provided for display through the application user experience based on the usage pattern associated with the document, the identifier, and the other interactions with the document. The recommendation may include collaboration tool(s) that may be implemented in response to a selection of the recommendation through the application user experience.