The invention discloses a photo live broadcast system with character recognition and a method thereof. The photo live broadcast system comprises a server, a cloud storage system, a playing terminal and a character recognition system, wherein the server is used for sending a photo to the cloud storage system, returning photo storage address information, carrying out second association on the character recognition information and other information and storing the character recognition information in a first database, responding to an access request of the playing terminal, querying character recognition information and photo storage address information and sending the character recognition information and photo storage address information to the playing terminal; the character recognition system is used for obtaining photos, performing character recognition processing, and returning the character recognition information to the server; and the playing terminal displays character recognition information, face images, photos and/or photo collections according to the first query result. According to the photo live broadcast system with character recognition and the method thereof, immediate uploading and browsing of mass photos are realized; the problems caused by high concurrency, high access and high downloading are solved; and character recognition and face recognition of the photos are realized, so that photo live broadcasting is realized.