The invention relates to the field of computerized embroidery machines, in particular to a needle bar presser foot device of a computerized embroidery machine. The needle bar presser foot device comprises a needle bar mechanism, a rope coiling mechanism and a presser foot mechanism, wherein the needle bar mechanism comprises a needle bar, the needle bar is of a hollow structure, and a threading hole leading to the hollow structure is formed in the side wall of the needle bar; the rope coiling mechanism comprises a mounting plate, a rope coiling sleeve ring and a transmission sleeve, the presser foot mechanism comprises a spring, a presser foot member and a lifting and pressing member, the presser foot member penetrates into the transmission sleeve and the rope coiling sleeve ring, and thepresser foot member penetrates into the transmission sleeve in a structure that the presser foot member can move axially up and down but is not rotatable about the axis; the lifting and pressing member comprises a lifting pull bar and a lifting press bar, one end of the lifting press bar is a lower connecting end, the other end of the lifting press bar is a lower pressing top holding end, the lower end of the spring is held on the lower pressing top holding end, the lower end of the lifting pull bar is connected with the lifting press bar, the needle bar is provided with a lifting pull part, the upper end of the lifting pull bar is a lifting pull end, and the lifting pull part pushes the lifting pull end when the needle bar rises. The device is ingenious and reasonable in structure and canachieve the effects of effectively avoiding damage to a coiled rope and stabilizing the embroidery.