The invention relates to the technical field of new energy planning, and provides a rural power grid distributed photovoltaic consumption method considering energy storage and DR and terminal equipment. The method comprises the following steps: determining a joint optimization strategy of an energy storage system and a demand side response (DR) according to a time-of-use electricity price mechanism, an obtained distributed photovoltaic output parameter, an obtained load output parameter and the time-of-use electricity price mechanism; building a joint optimization configuration model of the energy storage system and the demand response; calculating the joint optimization configuration model according to the joint optimization strategy, and determining the rural power grid distributed photovoltaic consumption amount, thus solving the problems that a rural power grid daytime distributed photovoltaic power generation amount is large, a load power consumption amount is low, and the distributed photovoltaic power generation cannot be locally consumed in the prior art.