The invention discloses an information processing apparatus, an information processing method and a storage medium. An information processing apparatus includes an acquisition unit that acquires a designated color which is designated as a color, which is converted into a specific color, of a pixel among pixels which express an image, a determination unit that determines whether or not a common color area, which is expressed by pixels in a common hue range, expresses prescribed information in the image, and a conversion unit that performs a first conversion process of converting a pixel corresponding to the acquired designated color into a specific color in the common color area which is determined to express the information, and performs a second conversion process of converting a pixel corresponding to a color in a wider hue range than the designated color into a specific color in the common color area which is determined to not express the information.